Tilley Billeys Etsy Mastery — A 12-Week Live Etsy Programme

Where you'll be in 12 weeks

An Etsy store up and running — and a clear plan to keep growing it.

SET UP

A properly built, branded Etsy shop with policies, payments and listings in place — not a half-finished draft.

OPTIMISED

Listings written for Etsy search, priced for profit, and structured to turn views into sales.

A PLAN

Your own personalised 90-day roadmap for what to do next, so momentum doesn't stop when the cohort ends.

Your Etsy mentor

Claire Mitchell

Claire runs TilleyBilleys Business Tools Ltd from Leeds — a print, merchandise and business-tools shop she has grown over five years into one of Etsy's top-performing UK stores. This programme teaches the way she actually works: the systems, the judgement calls and the day-to-day decisions behind a shop that sells.

4,100+Etsy sales

895+Reviews

4.92★Average rating

Top 3% Etsy seller globally
Top 1% Etsy seller UK
5 years on Etsy
Small Business Award Winner 2026
Works with established brands & marketers
Recognised speaker

Figures correct as of 2026. Teaching from a real, trading shop — not theory.

Why Etsy, done properly

Most shops don't fail because Etsy is hard.

They stall because they're set up on guesswork. This programme replaces guesswork with a method — the same one behind a shop that's made thousands of sales.

01 / THE PLATFORM

Etsy isn't social selling

Understand how Etsy differs from Shopify, Amazon and Instagram — and why that changes everything about how you list, price and get found.

02 / THE DECISIONS

Sell what buyers want

Research real demand, read bestselling listings and find genuine gaps, so you build a range worth launching instead of guessing.

03 / THE SYSTEM

Build to be found and bought

Listings, SEO, pricing and customer experience working together — the difference between a shop that's live and a shop that sells.

Two specialists, one programme

Real seller experience, turned into a structured course

The Etsy expertise

TilleyBilleys Business Tools Ltd

Claire Mitchell brings the real-world knowledge, skills and proven systems of a top-performing Etsy shop — every method taught is one she uses in a live, trading business.

Created & structured by

Apriel Louise Ltd

Apriel Louise Ltd created, designed and structured the entire programme — the curriculum, the 12-week learning journey, the workbooks, tools and student experience — turning Claire's expertise into a clear, step-by-step pathway you can actually follow.

"Claire knows how to sell on Etsy. Apriel Louise Ltd built the programme that teaches you how she does it."

The 12-week curriculum

From idea to a shop that's open for business

Twelve structured weeks, each building on the last. Live every Tuesday 7pm — recordings always available.

01Week

The Etsy Opportunity & Choosing What to Sell

How Etsy differs from other platforms, realistic expectations, researching demand, reading trends, finding gaps and validating an idea before you commit.

Includes Apriel Louise guest masterclass

02Week

Setting Up Your Shop

Open and name your shop, build branding and your About section, set policies, payments, delivery and shipping, and configure every setting correctly.

03Week

High-Converting Listings

Structure listings, write titles and descriptions that convert, use images, mock-ups and video well, and build trust inside every listing.

04Week

Etsy SEO

How Etsy search really works — buyer-intent and long-tail keywords, tags, titles and attributes, fixing weak listings, and a long-term SEO strategy.

05Week

Pricing for Profit

Account for fees, materials, time and delivery, set healthy margins, price custom work, and stop undercharging.

Includes the Pricing Calculator

06Week

Custom Orders & Personalisation

Decide whether to offer bespoke work, set scope and boundaries, quote and price custom orders profitably, and manage the brief from request to delivery.

07Week

Launch & Your First Sales

Plan your launch, create early momentum, build trust without reviews, use offers ethically, and bring in your first traffic and sales.

08Week

Customer Experience, Reviews & Repeat Buyers

Handle messages professionally, manage delivery issues, earn genuine reviews, work toward Star Seller and build loyalty that brings buyers back.

Guest: Coached by Carron

09Week

Analytics & Shop Audits

Read your dashboard, understand traffic, conversion and favourites, interpret search terms and run a monthly audit that tells you what to fix first.

10Week

Scaling & Systems

Know when to add products, expand winners, build bundles and seasonal ranges, remove weak listings, and create systems so you can begin to outsource.

11Week

The 90-Day Roadmap

The signature module: a clear day-by-day plan — research, listings, traffic, then scaling — so you leave with a personalised 90-day action plan.

12Week

Live Q&A & Implementation Wrap

Open coaching and troubleshooting to lock in your plan and answer the questions only your own shop throws up.

Guest experts

Two guest sessions, built into the programme

Week 1 · Bonus Masterclass

Apriel Louise

Award-winning business educator and founder of Apriel Louise Ltd, on making money with digital products and services — and how they fit alongside an Etsy shop.

Week 8 · Guest Session

Coached by Carron

A guest session on customer experience and turning first-time buyers into loyal, repeat customers.

Everything you receive

A complete Etsy business programme

12 weekly modules & live calls (recorded)
Lifetime access to all modules to revisit
Future programme updates where appropriate
Etsy Mastery Membership — 6 months free
Monthly live support calls — free for 6 months
The Mastery Mentor™ 24/7 support assistant
Templates, worksheets & marketing resources
Product-validation & keyword tools
The Etsy Pricing Calculator
Monthly shop-audit checklist
The 90-Day Etsy Roadmap
The Starter Product Vault™ (editable)
Real strategies from a top-performing UK seller

24/7 support

The Mastery Mentor™

You won't be left waiting for the next live call when you get stuck. The Mastery Mentor™ is a 24/7 support assistant trained on the programme content — there to keep you moving between sessions.

Quick answers while you work through lessons
Points you to the right module or resource
Helps you clarify what to do next
Revisits key training points on demand

A study aid, not a substitute for personalised legal, tax or financial advice — and not a guarantee of results.

For beginners

The Starter Product Vault™

Not sure what to sell yet? A curated vault of editable digital product resources to give you a practical starting point — customise, brand and adapt them for your own shop.

Editable digital product templates
Planner and printable-style resources
Business-tool templates
Listing inspiration and starter concepts

A starting point to adapt and make your own — not guaranteed bestsellers. Licence terms provided inside the programme.

Working tools

Templates & resources

You won't just learn what to do — you'll get the practical tools to apply it inside your own shop straight away.

Listing & product-description templates
Customer-message & review-request templates
Shop-audit checklist & product-validation worksheet
Keyword-research worksheet & pricing calculator
Launch checklist & monthly growth tracker

Support that lasts

You won't be building alone.

Inside the Tilley Billeys Etsy Mastery community you'll be surrounded by people working toward the same goal — a profitable Etsy shop. It's an implementation and support environment, not just a social group.

Ask questions and get unstuck
Share progress and celebrate wins
Learn from other Etsy sellers
Monthly live support calls — Q&A, strategy, shop reviews, hot-seat coaching

Your access, explained

✦

The modules — for lifeKeep lifetime access to all 12 modules to revisit whenever you launch, optimise or scale.

✦

Etsy Mastery Membership & calls — 6 months freeFull membership access and monthly live support calls included free for your first six months.

✦

After 6 months — your choiceYou keep the course for life. To stay in the Etsy Mastery Membership you can continue with a small optional monthly payment — entirely up to you.

Is this right for you?

Honest about who this is for

This is for you if…

You want to start an Etsy shop but don't know where to begin
You have a shop but aren't getting consistent sales
Listings, tags, SEO, pricing and analytics confuse you
You want to sell physical, digital, print or custom products
You want practical steps, not vague motivation
You'd rather learn from someone who's actually built a successful shop
You're willing to test, improve and make decisions using data

This isn't for you if…

You want guaranteed or overnight results
You're looking for a get-rich-quick Etsy hack
You don't want to research, test or take action
You expect sales without proper listings and customer service
You only want a quick PDF or a few tips
You won't review your numbers and improve what isn't working
You want someone to build your shop for you

Founding enrolment

Join as a founding member

Enrolment is open for one week only — 1 to 7 July — at the founding price of £997. When the cart closes on 7 July, it closes completely. This cohort begins Tuesday 4 August.

Founding Member · 1–7 July

~~Standard price £1,497~~

^£997

12-week live programme

When this cart closes on 7 July, the £997 founding rate won't return. The next enrolment opens 1 December for one week at the full price of £1,497, with that cohort starting 5 January 2027.

Pay in full

^£997

One payment · best value

Payment plan

3 × ^£332.33

3 monthly payments

Flexible checkout with

KlarnaPayPalShop Pay

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Join the founding cohort

Pay in full at £997, or spread the cost over 3 monthly payments of £332.33 — with Klarna, PayPal or Shop Pay at checkout.

Please note: all enrolments are final and this programme is non-refundable. By purchasing, you agree to our Terms and Conditions.

Questions

Before you join

Do I need an Etsy shop already?

No. The programme supports you whether you're starting from scratch or already have a shop that needs improvement.

Is this only for physical products?

No. It covers physical products, digital products, custom services and productised offers.

Is it self-paced or live?

Both. There are 12 live calls every Tuesday 7pm from 4 August, all recorded — and you can work through the training at your own pace and revisit lessons whenever you need them.

How long do I get access?

You receive lifetime access to all 12 modules to revisit whenever you launch a product, optimise listings or prepare to scale.

What happens to the community after 6 months?

Your community access and monthly support calls are free for your first six months. After that you keep the course for life, and can choose to stay in the Etsy Mastery community with a small optional monthly membership — it's entirely up to you.

Will the programme be updated?

Yes. As Etsy evolves, relevant updates and improvements will be added where appropriate.

Will this guarantee sales?

No course can honestly guarantee sales. The programme gives you the structure, tools and guidance to build, optimise and improve your shop — your results depend on your products, pricing, effort, consistency and market demand.

Can I join from outside the UK?

Yes, but you should check how Etsy fees, tax, shipping and legal requirements apply in your own country.

What makes this different from other Etsy courses?

It's built around the real experience, systems and decision-making of a top-performing UK Etsy seller, and structured into a clear learning journey by Apriel Louise Ltd — not generic Etsy theory.

What payment options are there?

You can pay in full at £997, or spread the cost over a 3-month plan at £332.33 per month (£997 total). At checkout you can pay with Klarna, PayPal or Shop Pay.

When does enrolment close?

The founding cart is open for one week only, 1–7 July, at £997. When it closes on 7 July it closes completely. The next enrolment opens 1 December for one week at the full price of £1,497, with that cohort beginning 5 January 2027.

Can I pay in instalments?

Yes. You can pay in full at £997, or spread the cost over 3 monthly payments of £332.33. At checkout you can pay with Klarna, PayPal or Shop Pay.

Is there a refund?

No. All enrolments are final and the programme is non-refundable. Please read the full programme details before joining so you're confident it's right for you.

Build a real Etsy business
in twelve focused weeks.